Volvo Colour+Play

An interactive augmented reality car that used the coloured in picture of kids drawings

Kids would first colour in a picture of the Volvo car and then hold the in store tablets over their picture.
An interactive 3D model of the car would appear with the exact colours that they used to colour in with.
The car was fully interactive and they could open doors and boot, look at engines, honk the horn, turn
on the lights and even drive the car through a country scene.
There was also a photo feature to take snapshots of their favorite angles.

Video from Cassette:

Work Process
Screen shot from the original project files

Studio: Pixel Project
Managing Director: Preston Thomas
UI Design: Rahle Dusheiko
Unity 3D Developer: Etienne de Villiers
3D Modeling, UV Mapping, Animation: Akimbo Studio